"He’s Hauling in the Visitors by Livening Up the Events"
By CELIA McGEEMARCH 12, 2008
Founded by Donald and Shelley Rubin to show their collection as well as traveling exhibitions, the Rubin is in a 70,000-square-foot space, formerly part of Barneys department store, in the Chelsea section of Manhattan. Devoted to the art and culture of the Himalayan region, the collection covers a geographical expanse that stretches roughly from Myanmar, formerly Burma, to Afghanistan.
Mr. McHenry has come up with strong motivators. Inside the building, still dominated by the steel and marble spiral staircase designed by Andrée Putman for its last incarnation, the enticements can range from the actress Blair Brown’s reminiscing at a screening of “Altered States” to the author Eric Weiner examining “the geography of bliss” to the artist-in-residence Pema Rinzin working alongside ancient masterpieces and the playwright Sam Shepard giving a reading. Tickets sold especially fast to Lou Reeddiscussing his “wind meditation” compositions with Rob Hogendoorn, a mind-science scholar.